Case · Wine-Searcher · global wine platform
Wine-Searcher: three years of content with real wine depth
A global wine-tech platform that could not find people with enough wine depth to make credible content. That changed for three years.
Wine-Searcher needed social and editorial content with genuine wine knowledge behind it, and struggled to find people who could deliver both the craft and the credibility.
A three-year content and social partnership: formats, editorial judgement and a consistent voice that reads as someone who actually understands the liquid and the trade.
A sustained collaboration that gave the platform depth and consistency across its channels.
Social system · Content · Editorial direction
“Before working with Florencia we struggled to find people with sufficient depth of wine knowledge to create content for our channels. That changed three years ago with Flor.”