Case · Tango & Fado · a new wine brand
Tango & Fado: a wine brand built from scratch
Two winemakers, one from Uruguay and one from Portugal, both trained in Bordeaux, and a wine brand built from nothing.
01 / Challenge
A new wine brand with a clear philosophy, old vines, native varieties, pure winemaking, but no identity to carry it to market.
02 / Approach
A complete brand system from day one, drawing on the deep blues of Portuguese azulejos and iconic Uruguayan tones, with a modern, meaningful aesthetic.
03 / Outcome
A coherent brand with a system that works from the label to the shelf to social.
Services
Brand identity · Packaging · Naming direction