Case · JancisRobinson.com · the most cited authority on wine
JancisRobinson.com: a refresh over 25 years of trust
The most cited brand in wine, refreshed for the web and social without breaking the trust it built over twenty-five years.
01 / Challenge
JancisRobinson.com is the world’s most cited authority on wine. Any refresh had to feel current across the site, the newsletter and social while protecting 25 years of editorial trust.
02 / Approach
A visual identity and digital refresh: a high-contrast serif wordmark paired with a clean grotesque, a purple-led palette warmed by pink, beige and lime, and a modular system across web, social, cards, badges and the 25th anniversary.
03 / Outcome
A brand that kept its editorial authority and read as current across every surface.
Services
Visual identity · Editorial design · Social system